When a company raises the Digital Transformation it encounters two main obstacles, the lack of understanding about what is Digital Transformation and not knowing how to start. The approach is already a first step, because you will have realized that you can not lose competitiveness because of your digital incompetence, and the organization is not willing to disappear in the near future if you do nothing about it.
It is important to be aware that Digital Transformation refers to the use of digital technologies to achieve new business models where the physical and digital worlds are mixed, with disruptive improvements in the organization, becoming more competitive, increasing revenues, greater efficiency and greater Customer (or citizen) satisfaction, which will produce three main changes in the organization: change in the line of products and services, change in the value chain and change in the business model.
The life cycle of digital transformation represents a journey of innovation that seeks continuous excellence to respond with agility to possible global economic changes, business competition, new regulations, new technological disruptions to arrive and mainly to respond to new customer expectations. As any management it is necessary to include a first step of DEFINITION (identify the new digital business model and define the objectives or challenges to be achieved), a second dtrp of IMPLEMENTATION (execution of the new model) and a third step of EVALUATION (monitor the achievement of strategic objectives by analyzing results and observing trends).
Digital transformation must be understood as a process of permanent innovation, which we represent as a continuous cycle. Let's look in detail at each of these three main phases of the Digital Transformation life cycle...