BPM CASE: L'Oreal Looks to Bizagi for ROI and Compliance

L’Oreal is to implement Bizagi BPMS to tighten compliance. The move comes as L’Oreal is looking to automate many Standard Operating Procedures in order to improve ROI within R&D.

L’Oreal R&I USA, the R&D division of the world’s largest cosmetics company, has selected US-based BPM provider Bizagi in a tight tender that included four leading competitor systems.

The L’Oreal US R&I has started piloting Bizagi to automate Standard Operating Procedures (SOP) within Research and Development to automate and accelerate work in its labs. The next targets are purchasing and legal where Bizagi will develop applications to enhance auditability, receipt tracking, and automate manual task hand-offs. 

Bizagi offers customers the opportunity to try, test and automate complete business processes for free. The success of its freemium model has seen 3m downloads of its Bizagi Modeler software, a low-code application that enables non-IT users to take the lead on process improvement.

"We chose Bizagi for its unique engagement model and risk-free evaluation strategy,” says Adam Radziszewski, Director of Innovation and New Technologies in R&I USA. “The Bizagi platform is easier to engage with, evaluate and purchase than competitor offerings. Its low-code modeler and form designer is very intuitive, enhancing business/IT collaboration and allowing for quick technology learning and adoption."

The addition of L’Oreal to the company’s books now brings Bizagi’s enterprise customers to just over 500, a figure of which CEO Gustavo Gomez credits to Bizagi’s risk-free investment strategy.

"Today’s customers – even those the size of L’Oreal - cannot afford to make mistakes in their IT buying strategy. We’re delighted that the company has joined the likes of adidas, GE and Old Mutual and look forward to working with their team to implement quick wins and ROI in the coming weeks."